makes museums unboring™ by providing mobile apps that are fun, scandalous, gory yet accurate and complete, giving visitors context
and so connecting
them to the artworks, which then become very accessible. The first app is EasyMusée -- the Louvre made Easy
. This is the most famous museum in the world, with about 10 million annual visitors, which is about 30,000 a day
. The EasyMusée
app explains why that boring little Mona Lisa is the bees knees or why the Louvre fibbed about what was on display, among other things. One museum at a time. The Louvre (Paris) is underway and the British Museum (London) and the Hermitage (St. Petersburg, Russia) are next.
Curious? Here's why: